- Both the 2022 Ford Bronco and the 2022 Jeep Wrangler have a pricing range of around $32,000 to over $79,000.
- The Sasquatch kit adds 35-inch tires, a raised suspension, and locking diffs to any Bronco.
- The Xtreme Recon package for the Jeep Wrangler includes similar equipment, but it's only available on certain trim levels.
Off-roaders are typically a nice bunch who are ready to assist one another in navigating wet or rocky trails. However, antagonism between brands and admirers of the subculture's hottest stars–the Ford Bronco and the Jeep Wrangler–is heating up.
When Ford reintroduced the body-on-frame Bronco last year, Jeep responded with a batch of one-of-a-kind Wranglers. The plug-in hybrid 4xe and the 470-hp V-8 Rubicon 392 are among the latter. Jeep has increased the availability of the Wrangler's most extreme off-road kit for 2022. Ford responds with a new Bronco Everglades grade featuring snorkeling and winching, as well as the much-anticipated 400-plus-hp Bronco Raptor.
We're ready to take another look at how these two off-road icons stand up, specifically their trim levels and costs, now that each respective lineup appears different from when we originally compared specs of the Bronco and Wrangler. However, before we compare prices, let's address the elephant in the room: exorbitant dealership markups and limited supply, which will make acquiring a new Bronco or Wrangler at sticker price (or at all) difficult in the current situation. Even so, we're basing everything on MSRP for the purposes of this exercise.
Ford Bronco Fundamentals
The two-door base model of the '22 Bronco costs $32,395 while the four-door-only Raptor costs $70,095. Big Bend, Black Diamond, Outer Banks, Badlands, Wildtrak, and Everglades are the six trim levels in between. The basic powertrain is a 300-hp turbocharged 2.3-liter inline-four with either a seven-speed manual or a 10-speed automatic transmission. A 330-hp twin-turbo 2.7-liter four-cylinder is also available, but only with the automatic transmission; the Raptor's twin-turbo 3.0-liter V-6 is the same. All Broncos come standard with four- or all-wheel drive, and most come with two or four doors that, like the roof panels, may be removed. In contrast to the Jeep's outdated, albeit strong, solid front axle, the Bronco sports an independent front suspension.
Elementary Jeep Wrangler
The two-door Sport model starts at $31,590, while the 470-hp Rubicon 392 is four-door only (Unlimited in Jeep speak) and tops out at $78,690. For a variety of reasons—revolving special editions, packages marketed as trims, etc.—the lineup is less clean and unambiguous, but the Wrangler may be distilled into eight buckets, similar to the Bronco lineup. The Sport S, Willys Sport, Willys, Sahara, Rubicon, and Sahara High Altitude sit between the bookends. The Wrangler also offers a wider range of powertrain options. A 285-hp 3.6-liter V-6 engine with or without a 48-volt hybrid system and a basic six-speed manual or optional eight-speed automatic transmission is standard; other engines only get the automatic transmission. A turbo 2.0-liter inline-four with 270 horsepower and a diesel 3.0-liter V-6 with 442 pound-feet of torque are among the options. The 6.4-liter V-8 with 470 horsepower is a Rubicon 392 unique. A 2.0-liter turbo-four and two electric motors with a combined 375 horsepower power the plug-in hybrid 4xe.
Entry Points for Broncos and Wranglers
After we've sorted out the price ranges, powertrain options, and trim levels, we can compare some of the Bronco and Wrangler's most similar models, starting with the base Bronco and the entry-level Wrangler Sport. Both have two or four doors, although the Bronco costs around $1000 more than the Wrangler in either configuration. However, for those who want their two-door Wrangler Sport with air conditioning, which costs $1395, this is meaningless. The base 5.0-inch touchscreen is replaced with a 7.0-inch unit when A/C is added; the Unlimited Sport includes both upgrades out of the box and retains its roughly $1100 discount. Every Bronco comes with an 8.0-inch touchscreen and air conditioning. Nonetheless, the Wrangler Sport provides more options for budget-conscious customers. The Jeep, for example, has black or tan cloth upholstery while the Ford only has black cloth. Leather seats are also offered for the Sport. It also includes a $595 locking rear differential, which is available on the standard Bronco but only with the $5000 to $6600 Sasquatch package.
Face-to-Face Packages
Ford wisely made the Sasquatch off-road kit available on all models—and standard on the Wildtrak—when the new Bronco was introduced last year. A 1.2-inch elevation, 35-inch all-terrain tires placed on 17-inch beadlock-capable wheels, electronic locking front and rear diffs, and Bilstein dampers are among the kit's highlights. Later, the manufacturer delighted Bronco fans even more by making it available on versions with a manual transmission. Wrangler enthusiasts were likely less delighted, as the Xtreme Recon option was only available on the automatic-equipped Unlimited Rubicon and Rubicon 392. For 2022, Jeep gives the Willys grade (Unlimited only) its greatest off-road hardware, although it's still not compatible with the manual transmission. Regardless, the Xtreme Recon package includes a 1.5-inch raise, 17-inch beadlock-capable wheels wrapped in nasty 35-inch tires, retuned dampers, and 4.56:1 final-drive gears. While the Sasquatch package is more commonly accessible, depending on the Bronco trim, it can cost up to $6600 against the $3995 Xtreme Recon kit. Despite this, a '22 Wrangler Unlimited Willys Xtreme Recon starts at $45,240. The standard Bronco Sasquatch with two doors costs $39,780, while the four-door variant costs $42,085.
Most people root for the Broncos and Wranglers.
Between the base and best models of the Ford Bronco and Jeep Wrangler, there is a wide range of trim options to fit a wide range of personalities. Furthermore, both enjoy extensive aftermarket support as well as a plethora of factory-backed accessories that enable practically limitless customization. Examining all of them would be a laborious reading experience, as each has at least eight distinct trim levels. Instead, we'll focus on a select models from the core of the collection that have comparable themes.
The Outer Banks vs. the Sahara
The Bronco Outer Banks and Wrangler Unlimited Sahara are more refined versions of their namesake vehicles. Body-color fender flares, door handles, and mirror covers are standard on the Outer Banks. Ambient lighting, heated front seats, dual-zone climate control, and remote start are among the luxury interior features (automatic only). The Sahara has body-color fenders and polished rims and other dazzling external trim. It also comes with a body-color hardtop roof, unlike the Outer Banks. Dual-zone climate control, heated seats, and remote start are all extras, unlike the Outer Banks. Even upgrading to the Sahara Altitude, which has more features, necessitates paying extra for that material.
- Outer Banks two-door: $42,400
- Outer Banks four-door: $44,495
- Unlimited Sahara: $42,945
- Unlimited Sahara Altitude: $46,540
Rubicon vs. Badlands
In their respective lines, the Bronco Badlands and Wrangler Rubicon are top-tier off-roaders. The Sasquatch package isn't standard on the Badlands, and the Rubicon's Xtreme Recon package is also optional, but even without those improvements, they're capable beyond the blacktop. A specifically tuned suspension, 33-inch all-terrain tires, and a hydraulic front sway-bar disconnect are included in the Badlands. A heavy-duty front bumper and a steel rear bumper complete the vehicle's appearance. The Bronco Wildtrak ($51,325) and Everglades ($54,545) are both more trail-ready than the Badlands, but their higher pricing reflect this. The Rubicon, on the other hand, is a Wrangler legend. Every variant comes with 33-inch all-terrain tires, electronic locking front and rear diffs, a detaching front sway bar, rock rails, and body-color front and rear bumpers.
- Badlands two-door: $46,090
- Badlands four-door: $48,185
- Rubicon two-door: $42,995
- Unlimited Rubicon: $46,495
Raptor vs. Rubicon 392: Brand Ambassadors
Sure, there's a Bronco or a Wrangler for (nearly) everyone, but Ford and Jeep aficionados need a halo vehicle to brag about and swoon over. The first-ever Bronco Raptor, with a 400-plus-hp twin-turbo V-6, long-travel suspension with remote-reservoir Fox Racing shocks, big 37-inch all-terrain tires, and ridiculously large fender flares, is parked in one corner of the ring. The Wrangler Rubicon 392, on the other hand, has a ridiculously powerful 470-hp 6.4-liter V-8 that creates terrifying noises and accelerates to 60 mph in 4.0 seconds. It also comes with a jacked-up suspension, 33-inch all-terrain tires (35s with the Xtreme Recon package), and off-road hardware comparable to the Bronco Raptor, such as electronic locking front and rear diffs and a disconnecting front anti-roll bar. Ford's most extreme off-road SUV starts at roughly $70,000, but with upgrades, it may reach $80,000. Jeep's V-8–powered apex predator starts at about $79,000 and rises to nearly $90,000 with options.
Lone Ranger (Electric)
The Ford Bronco is the latest hotness when compared to the Jeep Wrangler. Behind a sleek marketing effort and its innate nostalgic charms, it's currently capturing the hearts and minds of Americans. It's also not all smoke and mirrors, as we noted in our 10Best list for 2022. Yes. We literally leaped one and the Bronco is flying high.
The Wrangler portfolio, on the other hand, includes an electrified alternative that the Bronco does not. While we considered the plug-in hybrid 4xe to be flawed, it is nonetheless unique. Stick axles, all-wheel drive with a low-range mode, 470 pound-feet of torque, 22 miles of estimated electric-only range, and an EPA-rated 49 MPGe are features found nowhere else on or off the road. Of course, all of this potential and technology comes at a cost in terms of weight and complexity. The Unlimited Sahara starts at $55,390 and goes up to $59,090 for the Unlimited Rubicon. Those aren't insignificant costs, but Jeep has a leg up on Ford when it comes to electrified off-road vehicles.
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